Tourist accommodation, travel agencies, guides, sightseeing carriers, or actors positioned at associated activities and/or animation, such as cultural and leisure activities or restaurants, are the main links of the tourism value chain in Morocco. These actors are shaping the tourist offerings and play a leading role in its development and positioning.
The Morocco Tourism of Ministry is building strong and attractive Moroccan tourist offerings based largely on the quality of tourism services provided by tourism stakeholders throughout the tourism value chain. These links are facing major quantitative and qualitative challenges.
The changing expectations of tourists, the expansion of tourism offerings globally, and the development of new technologies, result firstly by professional requirements, enhancement of the quality of services of traditional players, and by the challenge of creating and developing related activities which can enrich and complement the tourist offerings.
The projections of the 2020 vision highlight a need for creation of companies estimated at about 7,700 new SMEs/TPE tourists generating some 50,000 new jobs. To meet these challenges, Vision 2020 has planned a National Program for Innovation and Competitive Tourism. This major project is expected to:
• בניית המרקם הכלכלי ותמוך בבעלי עניין בתחום התיירות באמצעות פיתוח מנגנוני הדרכה ותמיכה ספציפיים למפעלי תיירות קטנים ובינוניים.
• לפתח תרבות איכות אמיתית בקרב מפעילי התיירות.
• לשפר את הפיקוח על התיירות ולהעלות סטנדרטים לרמה בינלאומית באמצעות רפורמות רגולטוריות התומכות בעסקים ובמוצרים חדשים של החזון ומעודדות תחרות ורשתות פיתוח.
